Podcast: The eCommerce Landscape in India: In the Phone Booth With Mukund Mohan

Episode Details:

10 Jan, 2011 | 1.30 to 2.15 PM

Speaker:

Mukund Mohan (CEO, Jivity) 
Moderated by Lavin Mirchandani

Topics:

The eCommerce Landscape in India: Opportunities, Hurdles & Learnings.
- When do you know you are ready to get into eCommerce? Who should get into eCommerce today?
- Storefront v/s operations v/s inventory management v/s customer delight
- General market trends now v/s 2 years ago
- What are people doing to differentiate in each category
- Areas where people can optimise better in terms of cost management 

 

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Questions Answered:

 

1. How do you go about creating your dealf flow? 
2. How has the success been in eCommerce v/s the other industries.
3. What are your experience/learnings as an investor from Taggle.
4. How much investment is needed for setting up ecommerce including registration charge for sole proprietorship / company ?
5. What are the different ways (that can be adopted) to market ecommerce website, and the corresponding budgets allocated. 
6. How feasibile is it to start an eCommerce out of your home. What are the Do's and Donts?
7. What could be future possibilities of taking e-commerce to rural population? If this has a potential, how can we make it a success?
8. What is your impression of social copmmerce?  How is f-commerce and other areas of social commerce emerging out?
9. What do you think will be the impact of eCommerce on Cash & Carry / Kirana stores in India?
10. Multi-lingual eCommerce, may be a place to watch with rural penetrtion and otherwisw?
11. How can e-comm site hope for stickiness, when all that the consumer is looking for a low price?

 

About Mukund Mohan:

Mukund Mohan is the CEO of Jivity, a leading social commerce company. He founded and sold BuzzGain, a leader in Do It Yourself PR, to Meltwater in January 2010. He has founded and successfully sold 3 Silicon Valley startups in the Internet & Enterprise software markets.

Mukund has held executive and management roles in Hewlett Packard (Mercury), Inovis, Ariba and Cisco Systems. He studied at the University of Maryland, Baltimore County pursuing a Master's degree in Computer Science and holds a Bachelor's degree in engineering and computer science from the University of Mysore in India.

Named Venture Capital Circle’s one of the best angel investors in India, Mukund writes about startups, entrepreneurship and building high performance growth companies at http://www.bestengagingcommunities.com